University of Kansas/Boston Celtics
Joseph "JoJo" White... born in St Louis, MO on 16 November 1946... University of Kansas, All-American honors... Gold Medal in 1968 Olympics games, Mexico Cityâ€¦Boston Celtics... 1969-78 1976 NBA Finals- selected MVP and to the NBA's All-Rookie team... franchise record of 488 consecutive games played... Boston Celtics retired White's number 10 jersey in 1982.
Joseph White was born in St Louis, MO on 16 November 1946. White was an outstanding athlete during his first two years at Vashon High School. White transferred to McKinley High after Vashon High closed and became one of the most talked about prep stars in Missouri. White earned All-State honors twice and received national attention when 85 different colleges attempted to recruit him. White chose The University of Kansas because it was close to home and it was known as a "big man's school."
White played his first year on the freshman team, and as a sophomore, led the Jayhawks to the regional finals in 1966. A tenacious defender and superb jump shooter, White quickly became the heart and soul of the Jayhawks. As a junior, White earned All-American honors and played for the United States Men's Olympic Basketball team that won the Gold Medal in the 1968 Olympic Games in Mexico City, Mexico. During his last three years at Kansas, White earned All-Big Eight Team honors and the Jayhawks ultimately named White to their All-Time Team.
Not expecting to be a high draft pick, White enlisted in the Marine Corps in 1969. During the NBA draft, the Boston Celtics selected White as the ninth overall pick. After six months of active duty service as a rifleman at Marine Corp Base Camp Lejeune, White transferred to the Marine Corps Reserve in order to play professional basketball. White received an honorable discharged from the Marine Corps Reserve as a private in 1972.
White joined the Celtics halfway through the 1969-70 season and was selected to the NBA's All-Rookie team. The 6-foot-3 guard was durable and displayed discipline like no other. A sterling post-season performer, White played key roles in Boston's run to both the 1974 and 1976 NBA Titles, finishing with a 21.5 career playoff scoring average. He played 60 minutes in the Celtics' historic triple-overtime win over the Phoenix Suns on the Boston Gardens' parquet floor in the 1976 NBA Finals, and earning the Most Valuable Player award. White is still remembered as one of the most durable Celtics, as his streak of 488 consecutive games played remains a franchise record.
Traded midway through the 1978-79 season to the Golden State Warriors, knee injuries began to take a toll on White. He played his final NBA season with the Kansas City Kings before retiring in 1981. The Boston Celtics retired White's number 10 jersey in 1982.
In 1981, White became an assistant coach and top recruiter at his alma mater Kansas. He also was the assistant coach under John Calipari during his tenure at the University of Massachusetts.
Hired in May 2000, White currently works for the Boston Celtics as the Director of Special Projects and Community Relations Representative where he deals with marketing, community relations, and basketball operations on a daily basis.