PWYE uses a simple stark, straightforward message: one acronym, four words, and unadorned block white letters on a black background.  Each Marine takes that simple message to heart.  No amount of color, artwork, media or branding can make that simple message more compelling.

  • At this point, no funding has been allocated to the PWYE Campaign/Framework.
  • As PWYE continues to develop, additional information will be provided.

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